{"id":349,"date":"2025-05-31T00:38:58","date_gmt":"2025-05-31T00:38:58","guid":{"rendered":"https:\/\/clinicasantarosa.com\/?p=349"},"modified":"2025-06-11T14:53:42","modified_gmt":"2025-06-11T14:53:42","slug":"the-cro-cmo-playbook-for-creating-gtm-alignment","status":"publish","type":"post","link":"https:\/\/clinicasantarosa.com\/index.php\/2025\/05\/31\/the-cro-cmo-playbook-for-creating-gtm-alignment\/","title":{"rendered":"The CRO & CMO Playbook for Creating GTM Alignment"},"content":{"rendered":"
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Hello and welcome to The GTM Newsletter by GTMnow <\/strong>– read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.<\/em><\/p>\n

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When sales and marketing leaders operate in silos, companies leave growth on the table.<\/p>\n

But when CROs and CMOs build true partnership, something shifts: misfires turn into momentum. Metrics that once clashed, like MQLs vs. Closed Won, begin to move in sync. Friction gives way to flow.<\/p>\n

In fact, research from the 2025 State of Sales & Marketing Alignment report<\/a> by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x more likely to exceed them.<\/p>\n

We spoke to revenue leaders across companies like G2, Carta, AppFolio, AdRoll, Upside, and Mutiny to understand what it actually takes to align these functions. This is not about vibe checks or shared Slack channels. It\u2019s about systems, rhythms, and trust \u2013 built from the top and carried through the org.<\/p>\n

Here\u2019s a tactical breakdown of four practices for creating alignment from the top, from leading companies and GTM executives.<\/p>\n

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1. Start with a shared revenue mindset<\/h2>\n

Alignment begins with language. The best CMO-CRO pairs co-own one vocabulary: revenue.<\/p>\n

At G2<\/a>, they\u2019ve created a culture of joint execution:<\/h3>\n

Sydney Sloan<\/a> (CMO) and Eric Gilpin<\/a> (CRO) and created this culture:<\/p>\n