{"id":311,"date":"2024-05-14T17:07:27","date_gmt":"2024-05-14T17:07:27","guid":{"rendered":"https:\/\/clinicasantarosa.com\/?p=311"},"modified":"2025-06-11T14:45:47","modified_gmt":"2025-06-11T14:45:47","slug":"gtm-94-mastering-branding-pricing-and-customer-success-for-ai-startups-with-holly-chen","status":"publish","type":"post","link":"https:\/\/clinicasantarosa.com\/index.php\/2024\/05\/14\/gtm-94-mastering-branding-pricing-and-customer-success-for-ai-startups-with-holly-chen\/","title":{"rendered":"GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen"},"content":{"rendered":"
Holly Chen<\/a> is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She also guest lectures at Berkeley and NYU, teaches at Section and Maven, mentors at First Round Capital, and is an active angel investor. Previously, Holly was the Global Head of Digital Marketing at Slack, helping it grow $100M to $700M ARR and going public. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Holly also worked at Gucci, Deloitte Consulting. Kearny and the UN. In her spare time, Holly runs Ceiling Breakers, a group coaching program for underrepresented leaders. Holly lives in San Francisco and speaks Italian and Chinese fluently.<\/p>\n 11:55 – Top 3 challenges facing AI startups today Guest Speaker Links (Holly Chen): Host Speaker Links (Scott Barker): Sponsor:<\/strong><\/p>\n The GTM Podcast The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen<\/a> appeared first on GTMnow<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their...<\/p>\n","protected":false},"author":1,"featured_media":289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts\/311"}],"collection":[{"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":1,"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":312,"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/posts\/311\/revisions\/312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/media\/289"}],"wp:attachment":[{"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clinicasantarosa.com\/index.php\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Discussed in this Episode:<\/h3>\n
\n
Highlights:<\/h3>\n
14:33 – Differentiating in a crowded AI market
18:43 – Painting a concrete picture of AI use cases
21:42 – The importance of getting hyper-specific with AI applications
24:58 – Best practices for targeting personas and use cases
27:58 – Tackling the challenge of retention in AI startups
31:40 – Transitioning from B2C to B2B for better margins and retention
33:44 – The evolving role of customer success in AI companies
36:30 – Pricing strategies for AI: usage-based vs. seat-based
38:11 – Making pricing tangible by tying tokens to outcomes
43:54 – One thing revenue leaders believe to be true that Holly thinks is bull$***.
46:33 – One thing that is working for Holly in go-to-market right now.<\/p>\n
<\/strong>LinkedIn: https:\/\/www.linkedin.com\/in\/holly\/<\/a><\/p>\n
<\/strong>LinkedIn: www.linkedin.com\/in\/ssbarker\/<\/a>
Newsletter: thegtmnewsletter.substack.com\/<\/a><\/p>\n\n
<\/strong>Don\u2019t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.<\/p>\n